In this article, we are discussing how to get product approval from suppliers or brands. One of the most important parts of this process is sending emails to brands, distributors, wholesalers, or suppliers to request approval for listing their products on Amazon.
However, many sellers face a common issue — they send multiple emails asking for approval but don’t receive any response. This can be frustrating and discouraging, especially when you’re trying to grow your online business. In this article, we’ll talk about why this happens, what to include in your emails, and how to increase your chances of getting a reply.
As we know that it is very important for selling the product on Amazon that we have a approval from the right owner to sell thier products.
In this section, we will discuss two effective ways to get a response from brands, distributors, wholesalers, and suppliers when requesting product approval.
A. What to Include When Emailing a Supplier for Product Approval:
When you’re sending an email to a brand or supplier to request product approval, it’s important to include all the key information. This helps you look professional and improves your chances of getting a positive response.
Here are the important points you should always include in your email: Your Attractive Heading
1. Introduce Yourself Clearly:
Start your email by mentioning your full name and the name of your business. This helps the supplier understand who you are and where you’re coming from.
Example:
My name is Ali Khan, and I run an online retail business called “Prime Choice Traders.”
2. Mention the Products You’re Interested In:
Search for the exact product(s) you want to buy and mention them in your email. Also, include the product category like:
- Health & Personal Care
- Electronics
- Home & Kitchen
- Toys
- Beauty Products
Example:
We are interested in buying your product “XYZ Face Cream” under the Beauty category.
3. Ask About Reselling Permission:
Ask if they allow reselling, especially if you plan to sell their products online (like on Amazon).
Example:
Do you allow authorized resellers to sell your products online (e.g., Amazon)?
4. Request Authorized Supplier Info (if needed):
If they don’t allow reselling directly, request contact details of their authorized distributor or supplier.
Example:
If you do not sell directly to resellers, could you please share the contact of your authorized wholesaler?5. Let Them Know About Amazon’s Verification Process:
Tell them that Amazon may contact them by phone or email to confirm that you purchased the products from them. It’s a standard verification step.
Example:
Amazon may contact you to confirm that we bought the products from you. They will only verify the order – nothing more. Are you able to confirm this if Amazon contacts you?Sample Email Template Based on This Checklist:
Subject: Product Purchase and Reselling Inquiry – [Your Business Name]
Dear [Supplier’s Name or Sales Team],
My name is [Your Name], and I am the owner of [Your Business Name], an online retail business. I am interested in purchasing some of your products for resale.
The product I would like to buy is:
[Product Name or SKU]
Category: [Example: Health & Personal Care]We are looking to order around [Insert Quantity] units.
Can you please let me know:
- Do you allow reselling your products online (especially on Amazon)?
- If not, can you share the contact details or website of your authorized distributor?
Also, please note that Amazon may reach out by email or phone to confirm the purchase. They only verify if we bought the products from you or your authorized supplier. Would you be able to confirm this with Amazon if needed?
Looking forward to your response. Thank you for your time!
Best regards,
[Your Full Name]
[Your Business Name]
[Your Contact Info]
[Website or Storefront URL, if available]
B. Via Phone Number
Another way to get product approval is by directly contacting the brand, supplier, distributor, or wholesaler through their phone number. Speaking with them directly can often be more effective than email.
How to Contact Brands for a Letter of Authorization (LOA):
To get a Letter of Authorization, which is often required by Amazon to prove you’re allowed to sell a branded product, follow these steps:
1. Find the Brand’s Official Contact Info:
- Visit the brand’s official website.
- Look for their “Contact Us” page.
- Note down their phone number and email.
2. Call and Introduce Yourself Professionally:
- Mention your name and business.
- Explain that you are interested in reselling their products on Amazon.
- Politely ask if they allow authorized resellers.
3. Request a Letter of Authorization:
Let them know that Amazon may require a Letter of Authorization to list their products. Ask if they are willing to provide it.
Example of what to say:
“I’m an Amazon seller looking to become an authorized reseller of your products. Amazon may require a Letter of Authorization to confirm this relationship. Would you be able to provide one?”
4. Follow Up by Email (if needed):
After the call, send a follow-up email with your business details and the request in writing.
Article Overview:
In this article, we’ll cover several important aspects related to getting brand approval as a new Amazon seller. These include strategies for contacting suppliers, dealing with rejections, and understanding why brands may not respond to your approval requests. We’ll also explore the frustrations many sellers face during the Amazon brand approval process and provide tips to help you stay focused and persistent.
Topics Covered:
- How to Get Brand Approval as a New Amazon Seller
- Best Way to Email Suppliers for Product Approval
- Dealing with Supplier Rejection as an eCommerce Seller
- Why Am I Not Getting Responses from Brands?
- How Long Does Brand Approval Take on Amazon?
- Brand Approval Process: From Silence to Success
- The Silent Struggle: When Brands Don’t Respond to Product Approval Requests
- Frustrated but Focused: The Reality of Reaching Out to Suppliers for Approval
- Chasing Approvals: The Emotional Rollercoaster of Contacting Brands
- No Reply, No Problem? The Truth About Getting Brand Approvals as a Seller
- From Frustration to Success: My Journey Through Product Approval Requests
- When Silence Speaks Loud: The Challenges of Getting Approved by Brands
- Emailing in the Dark: The Seller’s Guide to Getting Brand Responses
- Rejections, Ghosting, and Wins: The Honest Reality of Product Approvals
- Why Getting Product Approvals Can Be So Disappointing—and What to Do About It
- Keep Pushing: Dealing with Disappointment in the Approval Process
We’ll also dive into practical tips for supplier communication, understanding the reasons behind brand rejections, and learning how to handle situations when you don’t receive a response. Additionally, we’ll provide valuable information on how to get ungated on Amazon and tips for overcoming common challenges faced by Amazon sellers.